I am a freelance web content writer and that's what I do for a living. I love to write about topics related to technology, business, etc.
Many business owners start out with the best of intentions. They work hard to build up their customer base, and then they wonder why it is so difficult to make money.
There are many reasons that customers do not buy from your services business, but you can improve your chances of getting more customers by keeping in mind the following:
1. Create a compelling offer
One of the most powerful ways to get more customers in your services business is by creating a compelling offer. Before you even start marketing, make sure that you have something people can buy. You need to create an irresistible "buy now" button for your prospects if they're going to take action and click through from ads or social media posts etc.
What type of offer should you create? That will depend on your business and what results you want to achieve. If it's a physical product, an ebook, or some other digital download might be the way to go. Physical products are great because they can easily be upsold with extra bonuses that help close sales even further. It could also just be a service, like an hour of consulting or something. The key is to create the offer first and then use it as the centerpiece of your marketing campaigns.
How do you craft such an irresistible offer? Use scarcity (i.e., only available for a limited time) and social proof (customers love seeing that other people have already bought your product and loved it). If you build these elements into your offer, then people will be sure to click through.
An example of a compelling offer for an ebook is:
"For just $19 today only! Click here now before time runs out! - - - - - (link)"
This copy would convince people who are on the fence about buying that they'd be crazy not to.
2. Use social media to promote your services
It is no secret that social media has taken over the world. If you are not taking advantage of this powerful way to promote, you are missing out on a lot of traffic and potential customers.
Social networks have their own audience that is highly targeted - so there is no need for your business to advertise or even pay for ads!
Here are a few concrete ways that a service business can leverage social media to get more customers:
- Post your services on popular social networks like Facebook and Instagram - Make sure you are providing value with each post by sharing relevant content.
- Respond to comments and messages in a timely manner - Answer questions within 24 hours or less for best results. If someone asks about what kind of work you do, answer them! They might not even be looking for a service, but you never know!
- Share images on Instagram - People love seeing a photo of your work. Just make sure to include a link in the description that goes back to your website.
- Create an email list and then create promotional material for it - You can promote yourself right into people's inboxes by sending them tips, tricks, and information they want.
- Use Twitter sparingly - It is easy to get carried away on this platform by tweeting all day long, but it can be overwhelming for people following you! Keep your tweets limited to a few per day so that you are not seen as spamming or annoying.
Note that depending on your niche, certain social networks can be more effective than others. For example, if you are a wedding photographer, Instagram and Pinterest would be the most profitable options for social media.
3. Offer something for free as an incentive for people to sign up with you
People love it when they get something for free which is why this is a powerful tactic that you can use to get more potential customers.
Create an online contest or give away free samples for people to try out your product. These are two great ways of getting people interested in what you have to offer and turn them into paying clients who will come back again and again.
For example, you can offer a free hour-long consultation or mini-course which will help people to learn more about your services and what you can offer. Make sure that this is an incentive by providing them with something of value in return for their contact information like the example mentioned above.
Another strategy is to look around you and find out how your competitors are getting their clients. Once you figure this out, head over to the same locations that they hang out at and offer them free samples of what you have or other incentives which will help build up a relationship with potential customers in no time at all.
4. Send out a promotional email that offers a discount on your services
Don't make the mistake of thinking that emails are a thing of the past when it comes to promoting just about any business. Email marketing has been around for decades and continues to be a tried-and-true marketing method. If you want more customers, make sure your promotional emails are sending before looking at other methods of generating business like cold calling or networking.
The truth is that promotional emails are one of the most effective ways to generate new business, especially if you’re sending out an email that offers a discount on your services. This is because it tells everyone who reads the email “Hey! You can get something cheaper than what I usually charge. Jump on this offer now before it ends!” This is not only extremely effective in getting new customers, but it also lets everyone around you know that your services are valuable.
6. Write articles about the benefits of buying into your products or services over your competitors and submit them to websites like Forbes, Entrepreneur magazi
It will not be easy, but if you can get published it will bring a flood of traffic to your site. Popular websites like Forbes, Entrepreneur magazine, etc. receive thousands of submissions every month so you are competing against people who have already been published in the past.
It's going to be hard work for sure and take some time too, but it is worth it. Get your name out there as much as possible by being online sharing your expertise with things that people want to know about or have an interest in. This way you can attract buyers to your business.
It's not just about writing articles, it's also about getting people interested in them too. You have to build authority by being an expert on the subject you are talking about so that others will want to hear what you have to say. Make sure everything is up-to-date and accurate as well.
When you do this, use social media to share what you are doing. If people find out that they can trust your information it will be an easy way for them to make a decision about whether or not they want what you have on offer in your services business. You could also submit guest posts too if there is someone else who would like to talk about what you are talking about.
It's worth it if you can get published because anything that has your name on it will help to establish who you are and make people want to do business with you. It doesn't matter how big or small the article is, as long as people know who wrote it they should be interested in doing business with you.
Here are some ideas to get you started:
- Publish top lists showing the benefits and qualities of buying from your business over competitors.
- Write about things that people are interested in like health, fitness, and wellness.
- Write articles talking about the benefits of buying into your products or services over competitors.
7. Another way to get more customers right away is by using video marketing
Videos have always been an effective marketing tool and you shouldn't overlook it if you run a services business. After all, most people are visual learners. By creating videos, you can show people how your product or service works and answer questions that potential customers might have without having to sit on the phone all day long.
Of course, you can't just make any video and expect customers to come in. In today's online world, people are already bombarded with information from all sources as it is. If you want to capture their attention and make them watch your video, then avoid making long videos because nobody will bother watching those anymore. Instead, shift your focus to creating short but high-quality videos.
Make sure to keep your video content simple and focused on the benefits they will get from buying what you are offering instead of focusing too much on features. You can also use humor in some parts, which might actually help you stand out compared to other businesses that only want their potential customers' money without caring about them.
Good video marketing is not just about getting more business right away but also helps in increasing conversions too! This means that it will help you get even more customers than before because it will help you get more of the right type of customers.
Let's Wrap it Up
Whether you are a service-based business or not, the principles in this article can help your company get more customers right away.
If you have any questions or want to know how these strategies could be applied to your own marketing strategy, please put in a comment below or get in touch with me directly. I'll be happy to help!
5. Get testimonials from past customers and put them on your website or blog post about how great they are
You need to find out what your past customers are saying about you. If they love working with you, ask them if they'd give a testimonial for how good of an experience it was working together.
If you're not sure where to start looking, just check your email inbox and see if any clients have sent something in there that can be used as testimonials.
You can also ask your clients if they'd be willing to post a review on Yelp, Google+ Local, CitySearch, or any other platform that gets traffic for local businesses. When you put up these reviews and testimonials, it's important to link them back to the right page of your website so people who are looking for your services will see them.
You could also post these reviews on your website, but make sure they are clearly visible and that you link back to the page of the testimonial so people know where it came from. This way, you can go ahead and guarantee future clients who read this review that they're going to get an amazing experience as well.
There are also some other ways to get reviews from your customers, such as emailing them a quick survey asking about their satisfaction with the services they received and whether or not they'd be willing to leave you a review online. You could even set up a form on your website that lets people submit reviews right then and there.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Daniel Edulan Melana