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6 Things You Need To Know About Email Marketing

Abena is a writer and entrepreneur. In 2016, she took the plunge and moved from the UK to Ghana, West Africa.


More About Email Marketing For Beginners

The way companies communicate with customers has changed significantly in the last decade. With social media, text messaging, and email marketing all vying for customer attention, it's essential to stay on top of the latest trends so you can adapt to changing needs.

Email marketing has been around since the early days of the internet.

It's an effective way to reach out to customers and potential clients; in fact, it's one of the most cost-effective ways to market your business online. However, there are many things you need to know before you start sending emails.

Here are six tips that will help you get started.

#1- Make sure your messages are relevant

You want to make sure that every message you send contains something valuable.

If not, then why would anyone bother reading them? The best thing to do here is ask yourself what information you have available to share with people. Do they care about your product or service? Are they looking for new ideas? What kind of content could you provide that might interest them?

#2- Keep your subject lines short and sweet

Your first line of copy should grab someone's attention right away.

This means keeping it brief but informative. For example: "New Product! Save 10% off today only" or "Free shipping until midnight tonight!" These headlines work in the e-commerce space because they give readers enough info without being long and winding. They also allow you to include links to other pages within your site where interested parties can learn more.

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#3- Use images sparingly

Images add visual appeal to any piece of writing, primarily when used strategically.

But don't overdo it. Too much imagery may turn people off from your website altogether. Instead, use photos selectively. Try using them to highlight key points in your email -- for example, while relating a personal experience -- or to illustrate certain aspects of your products or services.

#4- Include call-to-action buttons

Call-to-actions are words like "buy now" or "sign up."

When visitors click on them, they're taken directly to another page on your site where they can complete their purchase. Call-to-actions aren't just good for encouraging people to buy—they can also encourage people to visit your site, read a new post you published, or drive traffic to a new project you're working on.

#5- Don't forget to proofread

We've seen plenty of poorly written emails sent by businesses.

An email riddled with grammatical errors looks unprofessional and makes you look lazy as well. A typo or misspelled word can cause embarrassment for both you and your company. What can you do? Proofread everything you write. If you find typos, fix them immediately. And if you notice spelling mistakes, correct those too. Of course, there are times when you can strategically leave out an error, but that's a topic for another discussion.

#6- Be consistent

If you consistently deliver quality content, your audience will come to expect it.

So keep delivering great material even after you launch your campaign. That way, your subscribers won't feel cheated if you suddenly stop providing value.

To conclude, you probably already spend hours crafting perfect pitches and creating engaging content as a business owner. Now that you understand how to write compelling emails, you'll be able to develop better relationships with current and prospective customers. And as always, remember to test everything thoroughly before launching into production mode.


MariaMontgomery from Coastal Alabama, USA on September 26, 2021:

Great advice. Couldn't have said it better, myself.

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