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There are six revolutionary digital marketing trends you need to keep up with in 2018. These include mobile devices which generated 54.8% of global website traffic in the first quarter of 2022, AR and VR which are more effective marketing methods, and Geo-fencing. Here are some examples of these trends. You can use them to your advantage. Let's explore them one by one. You might also find them useful!
Mobile devices generated 54.8% of global website traffic in the first quarter of 2022
While mobile traffic still lags behind desktop traffic, it has grown substantially in recent years. In 2015, it was at around 35%, and it has since crossed the 50% mark. By 2020, mobile traffic will account for over half of all global website traffic. The largest percentage of mobile traffic will be coming from entertainment activities such as gaming and social networking apps. In the first quarter of 2022, over one billion people are predicted to have a mobile internet connection.
The influx of mobile devices has also increased the overall number of people accessing the internet. The first quarter of 2022 showed a jump in website traffic by almost 54 percent. Mobile devices are incredibly useful for consumers, as most interaction is done on mobile devices. However, mobile websites that don't address this need risk losing out on sales. If you want to increase your chances of success on mobile, consider mobile first design.
The future is bright for mobile website traffic. As more people use smartphones, production will grow as well. Mobile users will be more dependent on mobile devices and stable internet connections. According to the most recent statistics, the average adult spends 4 hours and 45 minutes a day on their mobile devices. Facebook, Google+, LinkedIn, Pinterest, and Twitter are the top three social media platforms for mobile users. The rise in popularity of mobile devices has led to an explosion in e-commerce and the demand for mobile applications.
Visual search engines are efficient for marketing
There are many benefits to using visual search engines in your digital marketing strategy. For customers, these tools make searching for products and services easier, especially when they aren't familiar with the brand's name. All that's required is an image of the product or service and a pattern recognition algorithm will do the rest. A few of these visual search apps are Pinterest Lens, Google Lens, Bing Search, and Amazon Recognitions. These tools can help you find your way around cities, enhancing customer experience.
Images are increasingly used to communicate information. By embedding images in your content, consumers are more likely to view the product or service and make a purchase. Using these tools can streamline the purchasing process for consumers, and increase brand recognition. Moreover, many visual search engines incorporate deep tagging, which automatically tags images for search engines. This technique creates a rich set of tags in milliseconds.
The power of visual search can help you reach the younger generation of consumers. By using images, businesses can reach Millennials and Gen Z. They can also use visual search to expand their visibility and sales. Pinterest CEO Ben Silbermann has said that visual search is the future of digital marketing. Pinterest is living proof that these tools work. The next step is to incorporate them into your online marketing plan. The possibilities are endless. Just be sure to measure the ROI of your digital marketing efforts.
AR and VR ads are perceived as less intrusive than traditional display advertising
With the recent popularity of AR and VR technology, businesses are able to make their ads more relevant and engaging for the audience. Unlike traditional banner ads, AR and VR ads are interactive and engaging, giving customers a unique experience. However, in order to make them effective, they should have a clear goal. It is important to make sure your customer is getting exactly what they are looking for. With a clear goal, you will be able to visualize what they need to do to purchase your products or services. Besides, the concept of these immersive ads is easy to understand, making the consumer interact with the content.
Because of this, marketers should be careful when creating their campaigns. The use of AR and VR ads is still in its early stages, but marketers should be prepared to experiment. This is an emerging technology that will change the way people view advertising for years to come. With its innovative uses, brands can use AR and VR ads to engage with customers and create brand reputation. With its many benefits, this technology is worth exploring and experimenting with.
Geo-fencing is an innovative advertising technology that allows marketers to target their audiences based on their location. By targeting the ads to customers in certain geographic areas, geo-fencing marketing makes them more relevant, since it doesn't rely on the consumer remembering an ad. It also allows marketers to target geo-fences where they know their customers are most likely to be. Mass marketing, on the other hand, involves deploying ads across a large geographic area. While mass marketing reaches more people, geo-fencing is a more targeted method.
Another revolutionary digital marketing trend is geo-fencing. By combining location data with mobile devices, this technique allows marketers to better target the customers most likely to buy from them. Traditional advertising methods, such as TV ads and newspaper ads, can fail to reach a target audience. Moreover, many of the people who see ads do not necessarily have a high likelihood of buying from a company.
With the help of geo-fencing, marketers can target their advertising campaigns in real time based on the location of their customers. This technology allows businesses to send push notifications to customers as they enter or exit certain locations. This can help companies reach a wider audience, which is great for the bottom line. However, geo-fencing can also be unsettling to some consumers. That's why businesses should be upfront and give consumers privacy assurances. However, if done right, geo-fencing can open up doors on both sides of a transaction. In addition to geo-fencing, mobile marketers can also use it to become more creative and reduce scattershot marketing.
This digital marketing trend uses AI and NLP to predict customer intent and respond with highly-personalized messages. The leading platforms are also capable of determining a customer's stage of the buying journey and serving personalized messages. AI chatbots can also use existing data to strike highly-personalized conversations, answer common questions, and create conversations specifically for a particular customer. The best thing about conversational marketing software is that it can do all of these things at scale.
Customer guidance is an essential element of conversational marketing. This means that business owners should respond to customers' queries as soon as possible. Providing solutions to customer needs will not only result in higher customer satisfaction, but also more referrals. Moreover, 78% of B2B referrals become viable customer leads. If you want to implement this revolutionary digital marketing trend, it is important to know how to utilize this technique effectively.
While it may sound like a new fad, this technique is already working wonders for many companies. Not only does it build trust, but it also eliminates bottlenecks along the buyer's journey. Especially for B2B businesses, this strategy is critical. After all, most prospects do not want to waste time waiting for responses from businesses. In fact, 63% of respondents would choose a brand with chat capabilities if they had this option.
Voice-driven search queries
While you may not be aware of the importance of voice-driven search queries today, you will soon. This new trend emphasizes semantics over keywords, so marketers should rethink their strategies. Content must address questions that your audience will ask in a conversational setting. In addition to adjusting content to meet the needs of potential customers, voice-driven search optimization also helps understand the motivations and intent of users.
As with any new technology, SEO still remains an integral part of marketing success. Failing to optimize and update content in voice can be disastrous to your brand. Voice-driven search queries are much longer than traditional searches, so you need to be extra cautious when optimizing content. Listed below are three tips for improving your content in this way:
Although Google doesn't publish exact numbers, it's estimated that the number of voice-driven searches rose 35-fold between 2008 and 2016. According to Location World, 40 percent of American adults used voice-based search during the past year. This technology isn't just limited to mobile phones, but will be increasingly used by many people, as well. Speaking to your device and asking questions will enhance your business's visibility.
The digital revolution is already at work in your local store. Using mobile devices to perform location-based searches is replacing fixed registers, inventory storage, and retail build-outs. Research online, buy offline is expected to increase this year, according to Piers Thorogood, an analyst at WeMakeWebsites. This isn't limited to local businesses. Retailers can take advantage of the power of location-based search and geofencing to drive local traffic.