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5 Kinds of Influences You Need to Know

5 Kinds of Influences You Need to Know?

5 Kinds of Influences You Need to Know?

Influencer marketing generates 5 times the return on investment in brands if they find a suitable partner. And that’s the first hurdle: considering the best types of promoters that can really help a product get real results. Let's talk about what kind of influencer would be best suited for your product.

Here is a list of 5 types of influences you need to know-

• Mega influencer

• Macro influences

• Mid-tier influencers

• Micro effects

• Nano-influencers


Mega-influencers stand out on social media because of their popularity and popularity, with over a million fans. They work best on social media where their target audience stays longer, and they get more communication. This is what makes them attractive to brands that want to use influencer advertising and this is why it is so expensive.

While mega-influencers have more followers, research has found that the engagement rate decreases as the number of followers increases. The engagement rate of Instagram promoters with over 10 million followers is only 1.6 percent.

Macro -influencers

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Great influences of celebrities, TV people, athletes, or public geniuses with a small audience somewhere between 500,000 and 1 million fans. Brands can expect high value from mega-influencers because they can boost their reputation to gain fans on social media. With this kind of influence, brands can still reach millions of people, but communication rates may be lower than expected. The reason for this is the aforementioned measure of consistency and engagement.

Brands will usually find macro-influencer content looks better than micro- or nano-influencer content. This may be better suited to potential audiences for specific products and expectations.

Mid-tier influencers

Aside from the fact that the middle class promoters don’t really have a celebrity status, they are actually a cohesive organization of content creators that is trusted by their viewers. This type of influence, with an audience of 50K to 500K, provides greater access and engagement much higher than major or major influencers. Each post is authentic and common as the content is refined but not outdated.

Medium promoters probably spent years jumping from nano-influencer to moderate influences, instead of successfully using fame to rise quickly. They have a lot of experience in creating content and are very connected to their audience.


Despite having fewer followers than larger influences, the products consider micro-influencers to be very effective in terms of engagement and trust. Because the lesser influencers have a strong bond with their followers and are cunning, this is true. The recommended micro-influencer product is likely to be purchased by 82% consumers.

Micro-influencer content is not much smarter than macro- or mega-influencer content, but it may seem too realistic. Depending on the business purpose, this may contribute to the overall success of the product through strong marketing.


Nano-influencers, which have a small number of followers, provide brands with limited access and, most likely, diminished. What types you lose when they are accessible, help compensate for the engagement costs. With an engagement rate of 8.8%, nano-influencers have the highest level of involvement of any kind of influence. Because this type of promoter content is very authentic and customized for the audience, the brands they work with can expect a unique feeling.

Nano-influencers tend to be more economical than their high-rise, so strong-wired brands may want to start with. While establishing their own tracking alliances and products, some nano influencers do not even consider charging brands.

Cosmocrat Software Solution knows what is best for your product, we will help you grow your product with Influencer Marketing with the best results.


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