Digital marketer and co-founder of Webtymize Digital Marketing Agency
It is no secret that the world of business has changed dramatically in the past decade. In this online world, businesses have been forced to adapt by stepping into the digital realm and making sure they are visible there to potential customers.
The Internet has taken over, allowing millions of people to do business with other millions of people from all over the world with just a few clicks and taps on their laptops or smartphones. Thanks to technology, life becomes much easier.
But for a business, the show has just begun!
I'm willing to bet you've already heard about the importance of social media as a huge tool for building a solid online presence on well-known platforms, Instagram, Facebook, and Twitter. But if you already use all three as part of your lead generation strategy, you might think you're all set.
Let me inform you that today these platforms have become saturated due to the huge amount of competitors, so it becomes difficult to reach your target audience in the midst of this bloody competition.
So if you are a business owner and want to grow your company online, but as we’ve just mentioned, attracting new clients becomes quite stressful especially today when the competition has gone to extreme levels.
Don’t worry, there is a way out of this scenario, an online platform that is growing every day by leaps in bounds and that place is called LinkedIn.
You might now feel like LinkedIn can't generate any sales for your company.
Don’t fall victim to this misconception! LinkedIn is still widely underestimated by small business owners who don't know how to harness the power of this social platform.
However, if you're not using LinkedIn you could be missing out on a major opportunity to take competitive advantage, grow brand awareness and increase conversions, especially if you’re a B2B business.
According to recent statistics, as of 2021 LinkedIn has over 800 million users across the globe. And the number is continuously growing every day.
LinkedIn was designed to help people get a job. Years later, it has transformed itself into a B2B hub in which companies can actively contact potential clients.
These days, the business needs a strong presence on social media such as LinkedIn. There are several reasons why people join LinkedIn.
Some people want to connect with other professionals; others are looking for a community of peers to discuss industry-related questions; some people do it to explore job opportunities, while others do it for professional relations and to build their reputation online.
Whatever the reason may be, it helps if your goal is to attract new clients and generate more revenue.
LinkedIn is a powerful tool. It is the best place to build your professional profile and create connections with potential clients, but actually, it is not just a social media profile; it's also a source where you can learn new things from different types of people from all over the world who works in your field.
If you want to use it to attract more clients and convert them into paying customers, then there are 3 LinkedIn marketing strategies to consider using in order to achieve your goal.
I'm going to expand on each one of these strategies including why they work and what sort of results you can expect. Stay tuned!
1-create a perfect business profile:
A well-created and active profile can help you generate leads, establish trust among your target audience, and build credibility as an industry expert.
The whole point is to make your professional account as attractive as possible. This way, when people search for certain keywords and stumble upon your profile, they will click it. So you need to win that first impression.
Be sure that your profile has the following critical elements:
- Use a quality headshot, not a logo
- Write headline with keywords
- Tell about your Experience & Education
- Include multimedia (photos & videos)
- Add call to action links
2-create valuable and engaging content:
To ensure your LinkedIn page and your profile are strong; consider posting various content types, including videos.
Sharing this industry-relevant content can help you position yourself as a knowledgeable source and establish credibility with potential customers.
When you’re recognized as an insightful, valuable source, you’ll begin to develop connections with like-minded professionals that fit your ideal customer profile.
If you post regularly, you’ll become familiar with their feed, which makes it easier to initiate further conversations.
Keep in mind that just like any other social media platform, LinkedIn requires consistency. If you post an article once a week and then log out, you’re not establishing yourself as a consistent presence with your connections. You also want to communicate consistently with your leads.
3-Leverage the power of LinkedIn advertising:
Businesses with small advertising budgets may be hesitant of putting money on paid campaigns on LinkedIn. They often ask —we want to use our advertising budget wisely. Where should we spend it?
Given that LinkedIn is the top paid and organic channel for B2B businesses, spending your money on the platform would be worth your marketing efforts.
LinkedIn offers extremely specific and detailed targeting options, which makes it a real winner in comparison to other sites.
You can laser-target the people who saw your updates. This ensures your updates are reaching your ideal target audience instead of a broad swath of people who may or may not be interested in what you have to say, which could have been a big waste of time and money.
Furthermore, when you run LinkedIn ad campaigns, you’ll get access to high-quality insights that explain ad performance and help you understand your customer’s needs.
While LinkedIn does not have the sheer numbers as Facebook and Twitter, it is still a great marketing solution for generating business. The key is to use all of the applications that are at your disposal, such as groups which are designed for professionals.
So once again, when it's all said and done, the best advice I can give you in order to properly use LinkedIn for marketing (over the long term) is to develop authentic content that matters to your audience.
The above-mentioned strategies are straightforward and easy to implement. Make sure you follow them before taking any action on LinkedIn.
And lastly, there is no secret sauce or shortcut to LinkedIn lead generation. Like most things, it takes time, money and energy.
© 2022 Saad Tesaa