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29 Ways to Increase your Freelance Clients and Deals

I'm very interested in sharing my knowledge with people to be part of the freelancing era and rise above imagination.

As a full-time freelancer, it is a real headache to search for clients. Sometimes you find clients, and sometimes you don't. And sometimes the quality of the client is not up to a point: too many edits, less pay, huge work, short deadline, and what else.

I started my journey as a freelancer back in 2020. YES! I started during the pandemic. Sitting at home and scrolling Netflix all day was too dull for me. So, I started upskilling myself and decided to become a freelancer.

It was hard during the initial stage. I had to wait for weeks to get a response. Over a couple of years, I tried so many different ways to get a client. Some of them were a huge success, and some were a pure failure. There are 29 ways you can increase your freelancer clients like anything. If you are a freelancer struggling to get a client, now you don't have to go out and figure it out for yourself. Just read through this blog post, and you will get two years' worth of experience finding clients.

Stresses Freelancer

Stresses Freelancer

Join a freelance marketplace

There are tons of freelance marketplaces like 99guru, freelancer, Toptal, and people per hour, but the best among them are Fiverr, Upwork and gig4u.

These marketplaces might not be beginner-friendly, but they are worth giving a try. once you start getting some projects and get good reviews on them, your profile gets recognized, and quality clients come in.

Facebook Logo on Laptop

Facebook Logo on Laptop

Create a Facebook Page

As we saw, marketplaces might not be an ideal choice for beginners. It is hard to get clients.

Instead, you create a Facebook page/profile. Your objective is to get discovered by potential clients; thus, you want to optimize your profile according to the service you are selling.

Define your buyer Persona

Who needs your services? Is it a small business or a big enterprise? Why do they need your service?

Your buyer persona is vital to pitching your potential customers. A freelancer should always know the needs and pain points of their clients.

what to include in your buyer persona:

  • Name
  • Age
  • Gender
  • Occupation
  • Industry
  • Location
  • Goals and objectives

Create an Instagram Profile

Check where your buyer persona hangs out. Again, our goal is to get discovered. So we make sure we are on every social media to get found easily and everywhere.

Spend more time on optimizing your profile. Include keywords and phrases in your name and bio.

Social Media platforms icons

Social Media platforms icons

Join Social Media Groups

Let's say you are a graphic designer who wants to serve crypto and NFT brands. So you join job groups of graphic designing and your niche's groups like crypto, NFTs, etc.

Join multiple groups. Engage in the groups regularly. Ultimately you will get some inbound inquiries; otherwise, you can also pitch them (Do not spam).

What is your USP?

You are unique. There is no other copy of you. See what something unique you can provide. This way, you want to work in an industry you are good at.

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Your USP should consist of expertise in a specific domain, additional offers, and experience. It could be anything that makes you stand out from other freelancers.

Do you have a website?

How many freelancers do you know who have a website? A very few, I'd guess.

website checklist:

  • Your photo
  • Your USP
  • Portfolio
  • Testimonials
  • Results you delivered
  • Social media links
  • Blog (not mandatory)

Ask your Friends and Family

This is a basic one. Reach out to your friends and family who might be interested in your service.

Suppose you are just starting out as a freelancer. In that case, you should definitely try this, as it will kickstart your career and give you that confidence boost that is needed for the initial stage.

LinkedIn is a must!

We all know Linkedin is a valuable platform for jobseekers and recruiters. People also look for freelancers on Linkedin, so optimize your profile perfectly.

  • Use a professional photo
  • Let them know you are a freelancer
  • Put up your services
  • Ask for endorsements and recommendations
  • Be active and engage regularly

Network with Other Freelancers

Your network is your net worth. Maintain a good relationship with your previous clients. Help out fellow freelancers and engage with them.

Consider this a long-term investment. You will be surprised to see the results in the form of inbound leads.

Gmail Logo

Gmail Logo

Send Cold Emails

Email marketing has the highest ROI of all marketing channels. Use email marketing for your freelance business.

It is a crowded space indeed. So make your emails stand out.

Pro Tip: personalize your emails as much as possible

For Networking Events

Business owners and entrepreneurs usually attend networking events. Find out where such events are happening and join them.

Whether it be a virtual or physical event, join according to your niche/industry. a great way to get closer to knowing your prospects.

Testimonials are Important

Testimonials work as social proof. It creates authenticity around your brand.

Ask for testimonials from your previous/current clients. If you are a beginner, do some projects in exchange for testimonials from credible people.

Help People out on Quora

Quora is a go-to place for people to find answers to their questions. Go to Quora and start answering.

Try to provide value as much as you can. It will elevate your personal brand to the next level.

Create your Personal Brand

Speaking of personal brands, what is yours?

You need to understand the personal brand is not limited to social media only. It goes way beyond your virtual world to the physical world.

Your personal brand is what you want people to think of you.

Someone who writes excellent content or someone who is good at designs?

Hang out on Community-Driven Apps

Popular community apps like Reddit and slack have a massive number of people using them. It gives you exposure to a large crowd.

Remember! always try to provide value to the community, and you shall get your reward.

Reach out to Local Businesses

Are businesses in your area struggling with an online presence? See how you can help them grow their business.

Approaching and convincing might be difficult but keep trying; you will get better.

Ask for Referrals

Referrals are a great way to improve your client base. A free marketing channel unless you want to incentivize it.

Reach out to your existing clients and ask them for a referral. If they are a happy customer, they will do it. In exchange, you can give them a 5-10% discount if you want to.

Offers a Package of Services

A basic idea of this is that buying different services separately can be costly for your client. a package of services costs less than every service combined.

Craft your package well, so it's hard to resist for your potential customers.

Upselling and Cross-Selling

Retain your existing clients through upselling and cross-selling.

For example, if you are a social media manager, you can offer your marketing services to your existing clients. Don't be too pushy.

Twitter Discussions

Twitter threads and spaces are a fantastic way to network with new folks.

Here you can make your voice heard. Join such discussions and let them know you are a freelancer. Do it regularly, and you might get a project or two.

Hashtag on Social Media

Hashtag on Social Media

Leverage the power of social media hashtags

Hashtags are powerful! Recruiters often use social media to hire talents. You can pitch them your service if you find one.

Use tags like #hire, #hiring, #lookingfora{marketer, designer, writer} etc.

Maintain a Good Relationship with Everyone

Be polite in your every conversation. be a person everyone wants to talk to.

Ask your clients how they are doing. Talk about their hobbies and interests. You will not only understand your client inside out, but it will also make you a likeable person.

Agencies Often Hire Freelancers

Sometimes when work is temporary, hiring an in-house team can be fatal to the profitability of the agency. Instead, agencies like to outsource their projects to freelancers.

Approach them with your portfolio and team up.

Social Media Ads

Not the most ideal approach out there, but running social media ads can not only bring you clients but also page likes, followers, and website traffic. It will help you elevate your brand.

Social ads are worth trying out if you can put a marketing budget.

Post Regularly

I can't emphasize more on this more. Posting regularly will get you discovered regularly.

As you start gaining some followers, you will start getting inbound inquiries, and the compounding will kick in. The key here is valuable, helpful content.

Collab with Other Creators

Creators usually do collabs. Collab with creators like you and provide value to the audience.

Collaborations get people to access each other's followers. Do this often, and it will take your personal brand to the top.

Youtube Channel

Grab your phone and start recording! a phone is all you need to start a youtube channel.

Talk about topics related to your niche. Something that your ideal clients can relate to. Consistency is the key.

Analyze your Competition

Go to LinkedIn or any other social media. Type out your service and niche, For example, content writer for SaaS. These are your competitors.

See how they are getting clients. If you can get access to their existing or previous clients through testimonials, you can directly pitch them your services at a bit lower price.

Final Words.

Use the tips given above to increase your clients.

This applies to every service.

By the way, do you like the post?

if yes, please share this on your favorite social media to help other freelancers. (remember I told you to network with other freelancers)

Let me know which of the above method you already knew before and tried out.

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