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15 Ways to Increase Engagement Rate on Instagram

PS is a freelance marketer and copywriter. She is actively involved in market research to help entrepreneurs with brand-building.


Instagram is the most trending social media platform, having more than 500 million active users on monthly basis. So, it has definitely become the first choice among business owners to promote their brand. According to a survey, customers are more likely to prefer a brand if it has massive following on Instagram with good engagement rate. If you are struggling to maintain high engagement rate, then here are few tips to help you out:

1. Be Consistent

Keeping your account inactive for a long time may reduce your followers’ number as you have nothing new to provide them. To maintain your account status active, it is recommended to post at least once a day. It maintains your chances to appear in trending section and increases your followers. Most of the brands post at least two times daily, while larger brands post up to seven times per day.

2. Optimize your Profile

Your profile is the foremost thing that people check out when clicking on your Instagram handle. The best way to drive traffic to your blog or website is through a link in your bio. Also include “link in bio” or “link in profile” in every post’s caption or as a custom geo-location or both. If you want to promote content tagged with a particular hashtag, then include that customized hashtag in your profile as well. It will raise awareness among your followers.


3. Start a Conversation

To be trending and famous on Instagram, it is important to know about your followers and their interests. Through analytics tools and social listening, you can inquire a lot about your followers’ statistics and post content that they find relevant. Always try to use a combination of relevant caption with photos and videos to tell an engaging story that initiates discussion in the comments. Make sure to moderate the comments.

4. Make the most of your Captions

Photos and Videos may be self-explanatory, but writing captions along with them boost the engagement rate a little higher. While writing caption, use hashtags and @mentions (if possible).

5. Be responsive to comments and tags

Reply to all those who ask a question in comments or leave a feedback. While replying, make sure to include their handle as well, so that they will receive a notification. Keep a check on your notifications to know when a user has tagged you in their photo or mentioned you in a comment. Respond to them and show your gratitude.


6. Show Appreciation

If a user shares photos, then you should express your gratitude with a like or comment. You can also display them on your blog or website. If have reached an Instagram milestone, then celebrate it with your users and followers. For example, if you have reached a specific number of followers, then show your thankfulness to the people.

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7. Share Offers

There is yet another way to show your appreciation for your followers by sharing deals and offers feasible only through Instagram. Though you can also give deals which work on cross-platform, but offering platform-specific provide users a reason to connect with you on Instagram, besides other social networks.

8. Use Branded Hashtags

Using hashtags related to your brand name help you organize and track posts. It allows you to check your brand popularity and run campaigns to let your fans join the conversation. Regularly use hashtags with your every post and also use them, while replying in comments. This will remind other Instagrammers to which hashtag use.


Look for hashtags with words and phrases that suit your content, check your captions and find out what other hashtags can be used. Start using these hashtags in your captions and make sure to analyse their engagement rate to boost your Instagram marketing strategy.

10. Follow Content from your Followers

Monitor hashtags and your @mentions to find the engagement rate of your followers. Ask them to share by reposting the posts with special shoutout. If you are using someone else’s work, then do not forget to ask for permission and give credits to them.

11. Host a contest or promotion

Hosting a contest or promotion is an interesting way to boost your followers’ number. Also ask your followers to tag a person; it will raise your brand awareness. Besides this, make sure you know well enough about Instagram promotion guidelines.


12. Follow Relevant Accounts and Interact with Influencers

Instagram’s Explore feature is an easy way to find out like-minded people and interact with them through their posts or a message or an email (if provided by them).

13. Keep an Eye on Location Tags

When you are attending or hosting an event at a different place, add your photos and videos to the photo map and check out how many others are posting in that location. Location monitoring is an easy way to find out accounts with similar interests, especially during larger events.

14. Promote your Content on other Platforms

It is not necessary that every person is equally active on every social media platforms, so if you use social media platform other than Instagram, then do share your content there to reach to more audience. It will boost your engagement rate. Instagram allows you to cross-promote your posts. Use it and also share your Instagram profile on blog, website and elsewhere, where you have massive following.

15. Assess and Adapt

To boost your work and increase engagement, regularly monitor your plans and find out what is working and what is not. This will help you to know what kinds of posts are receiving higher response than others and which hashtags are used more. Additionally, this will give an idea of how your brand is performing among its customers and you will have better chances to receive higher engagement rate.


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