Choosing a Name for Your Business
Deciding on a name for your new business can be difficult and stressful. You want a name that that captures the essence of what you are providing. You want a name that stands out from a crowd of competitors. Most of all, you want a name that will remain relevant for years to come.
No wonder they're so hard to come by. Fortunately, some rules do apply, and these can help you decide upon a name if none in the below list fit the bill. In this article, you'll find:
- 101 cafe and coffee shop name ideas
- Rules and general tips to follow when deciding on a name
- Tips when it comes to brainstorming about your business' name
101 Cafe and Coffee Shop Name Ideas
The Village Cafe
Coffee & Cake
The Jam Jar
Basket & Green
Star Cafe and Coffee
The Daily Grind
Bean & Gone
Yummies Coffee Shop
The Coffee Lounge
Town & Country Coffee
The Coffee Grinder
Beans & Cream
Sugar Cube Cafe
Dream Bean Cafe
The Little Cafe
Bits and Bites
Eight Acres Cafe
Yo Yo Coffee
The Busy Bean
Coffee Break Cafe
7 Monks Cafe
Country Lane Cafe
Rules of Choosing an Effective Business Name
Here we go. Choosing a name for your new cafe or coffee shop shouldn't be that hard. But you do want to get it right. So, I've compiled the following list of general rules for naming a business:
- A business name should be memorable and lasting
The perfect name should roll off your prospective customers' tongues. It should be easy to spell and pronounce, because the best publicity of a business can often be found through word-of-mouth. If adoring customers can't tell all their friends about the great service they received at Joe Blogg's Patisserie and Coffee Shop, they might just talk about Starbucks instead.
Having an easy-to-spell name also makes it easier for potential customers to find you in a phone book or business directory.
- A business name should have a visual component
A business name should be accompanied by a complementary visual element. This is different from connotations, which will be discussed below. This will help build affinity with customers — who can now relate a name to an image and vice-versa — and help develop a business brand.
Many people also find it easier to remember an image rather than a name. However, this can work in your favour as well as against it, which brings me to the next rule.
- A business name should have positive connotations
If the image you've decided to combine with your business name brings about a negative emotional reaction from your potential customers, they are less likely to eventually become your customers.
This relates to colours as well as anything the business logo represents. If you have a cafe concept in your head that involves heavy use of the colour black and bright pink, this may dissuade customers from stepping inside to have a cup of joe. If by contrast your logo is a warm brown and depicts a lady delicately sipping a coffee, this would seem comparatively more inviting.
Pretty simple stuff. If you operate a legal firm, you don't want a name such as "Lilac Legal Affairs" that will undermine the serious nature of the business. You should prefer a name that conveys strength to your customers, such as "Rockwell Solicitors." Notice how both names convey strong metal imagery.
- A business name should tell customers what you do
A good business name should need no explanation. Without being too boring or explicit (No name such as "My Cafe" would suffice), a name should tell a customer what good or service you provide, and invite them in to spend money.
This also makes your business easier to find. By having a name that conveys what your business does (whether this is architecture, legal work, or landscaping), a name that includes the service you provide is easier to find in a phonebook or online, and easy for the average customer to identify.
Brainstorming Your Own Business Names
In case none of the 101 cafe and coffee shop names appeal to you, here is a short guide on how you can come up with one by yourself. You have the rules already, you have the business concept, and now you only need to know how to capture the perfect idea on paper.
- Keep it simple. When deciding upon a name for your business, keep it simple. Keep it short and descriptive, and choose a name that will convey what you do.
- Make it relevant. Make sure you choose a name that relates specifically to your business model or theme. If you have a Parisian theme, use a name that evokes thoughts and emotions about France. If you specialise in espresso-making, and your name happens to be Joe, consider a name such as "Espresso Joe's."
- Incorporate your own name. On that prior note, you can also incorporate your own name into the business. This builds a reputation for your business, and conveys ideas about a small business with personalised service straight from the owner or manager.
- Use your surroundings. This adds a local and relatable touch. If you live in a town named Stonefair, consider naming your business "The Stonefair Cafe," for example.
Ask Others for a Second Opinion
Last but not least, always seek the advice of others before deciding upon a name for your cafe or coffee shop. It is sometimes possible to miss the forest through all the trees, or become too emotionally invested in choosing a name.
Getting someone else's opinion can be a breath of fresh air, and is sometimes necessary to create some distance between "the best idea for a coffee shop name you've ever had" and just a genuinely good name.
An Important Note: Double-Check Your Name
One final, but important note: double-check to make sure your name isn't already being used.
While I have made every effort to think of unique names, it is very possible that some of them are already taken by other businesses, especially in such a competitive industry as coffee shops. Be prepared for the possibility that you find the perfect name, only to find that it has already been registered. Don't fret, though, there are many more out there.
Good luck and have fun!
Ava on June 02, 2020:
Nice have anything like Starbucks or costa fave
Md Ershad Ali from Bangladesh on May 22, 2020:
Centfie from Kenya on February 25, 2020:
Informative article. I was inspired by reading about all the interesting ideas and guidelines which can prompt awesome business names and ideas for coffee shops and cafés.
Hly on February 20, 2020:
i like it
Pel Softlabs from Vikaspuri, Delhi, india on December 26, 2019:
Nice article, thank you for sharing us!
Navale pravin on August 31, 2019:
Added new knowledge in my mind
Sylvester from USA on April 10, 2019:
What can be better than a cup of coffee? I can drink 3 or for cups during my work. But I don't like coffee from my office. I prefer to go for getting my favorite coffee to the shop on the near street. For example, I've found an interesting article about how to write college papers here Familyessay.org in the blog and I read with a fresh cup of coffee. The atmosphere of that shop attract me, so I can say that it is really important. You should think about your coffee shop carefully and it will boost your business.
ladybossentrepreneur on March 02, 2019:
Salim Robin on February 26, 2019:
Nisha2019 on January 02, 2019:
Wow...thats very nice Article.
Lynda on October 24, 2018:
I have bought a cafe an need a name
Afroditi Chaida on July 24, 2018:
Great article! I'm a coffee lover!
Rayhansunny from dhaka on May 28, 2018:
this list can be used as finding the best coffee shop
Annie Wall on February 22, 2018:
can you help me out for a coffee shop name I will like if there is a name from( coffee )
sofiagray on January 10, 2018:
Wow, Great List provide from you. Thanks
I love coffee, I am developer and It helps me to sit up properly on the desk. Coffee is the tonic for the Developer. I want to try all verity of coffee that you provide in list.
sesxebi on December 19, 2017:
nice article, thank you for sharing us!
for this kind of ideas are very important finaces, for example, in our country people are getting loans from http://vox.ge/
Rebecca Graf from Wisconsin on September 14, 2017:
Good tips. I have seen some very unique ones around here. I love it when I read one and get a laugh out of it.
Dreammore from British Empire on September 06, 2017:
I love coffee houses/shops. The best coffee house that has ever been is Caffe Nero. I love the "Nero" cappuccino. The best brand names tend to be the ones that stand out from the crowd in a domineering way. Starbucks - a way better brand name that Caffe Nero, but the coffee is not as good. Plus, has Starbucks ever heard of air conditioning, their customers are sweating before they have even got in the queue.
As far as independent coffee house branding goes I would suck at naming any. How about shire/land/green/, a combination of something that relates back to the UK. Traditionalist thinkers may see the appeal in a coffee shop brand that takes the heritage seriously in the UK.
If this is America that we are setting up this new coffee house brand in, then what about a take on Antarctica. As far as I'm aware, everyone in the UK likes Antarctica. I don't know.
MG on July 03, 2017:
I own a cafe already and named it as orange tree cafe n restaurant
I need to change the name
Please suggest me with some catchy names
I'm looking forward for your comments tq.
Unknown on June 04, 2017:
This was helpful to pick a name for my play hiyse cafe it is The Enchanted Cafe. How does that sound.
Moaaz Malik from Pakistan on May 31, 2017:
Pettr Kasasira on May 31, 2017:
This gives a big push to my ideas. A snick pick into my business. It opens up my new world
Yadav Suresh on May 20, 2017:
Katie Cruz from Kuala Lumpur, Malaysia on May 16, 2017:
Amazing ideas! Thanks for such an informative hub, I truly appreciate this.
Umar king on May 11, 2017:
Hy my name is umar King your name
Emmanuelnuamah from italy on May 04, 2017:
What a nice hub out there, keep it. I need people that will follow me on: https://hubpages.com/@emmanuelnuamah
monerhossain54 on January 26, 2017:
Carbonated Coffee on January 09, 2017:
Nice list, was fun to read.
K Mani from Mumbai on December 20, 2016:
Oh...this is an excellent hub with lots of fun-filled ideas. Keep it up.
Seemab on December 11, 2016:
Hey i am an interior designer Nd i need a theme to design my own coffee shop. Can anybudy help me out?
I am the theme should be more interesting to the viewers
Muhammad Umair Ghufran from Sargodha,Pakistan on October 27, 2016:
Hey Author ,
I have one question about this topic , Coffee shop cafe name should depends on Target Market or not
Nayla Binhadyia on October 20, 2016:
Hey I want some help I opening a cafe and bakery please I need catchy names
Swing Dance on October 09, 2016:
Very good information here. Creative names. Thanks.
Mackenzie Sage Wright on August 15, 2016:
If I had a coffee shop, I'd name it 'Cool Beans,' lol.
Brandon Spiegel from North Texas on July 09, 2016:
These are fantastic! Thank you so much for the ideas, I will defintally have to show this article to some of my friends!
Ramya Sarma from United States on June 15, 2016:
Maurice Glaude from Mobile on June 15, 2016:
I like so many of these names. Very cool read!
Linda Robinson from Cicero, New York on June 10, 2016:
Hello Jared nice meeting you and happy to be following you. You have many very excellent brainstorms. A well written, very informative hub about a subject that nearly everyone can relate to. An extremely helpful hub, I really enjoyed it. And a definite must read for all those entrepreneurs. Linda
Jen Teague from Central Florida on May 01, 2016:
Really good ideas and tips here. I really like 95 degrees and SweetBrew. Thanks for sharing!
fahad on April 03, 2016:
im opening a specialty coffee shop and i want something creative and catchy so im thinking of " Brainwash Cafe". what do you guys think? any other options?
John R Wilsdon from Superior, Arizona on March 21, 2016:
My kids own a coffee shop and have named it well. But this article has a ton of good ideas, I am recommending it to friends contemplating a new business. Well done!
Fatima Jalil on February 23, 2016:
Very interesting and informative hub!
konto on January 24, 2016:
Nice tips and valuable article overall. Thanks.
Kemsigns from 6/993 North Road Murrumbeena VIC 3163 on November 12, 2015:
Love your technique. However, a combination of nice graphics and readable displayed shop name is also important.
d.k on September 15, 2015:
Tamera on June 13, 2015:
Jared this is such a great help for many. I really enjoyed reading everything. Wow! Great that a person can share their experiances with others . Thankyou!!!!
Jared Miles (author) from Australia on August 24, 2014:
Wonderful thank you techygran! As you know there's an immeasurable number of cafés around the world haha, I was bound to land on one that had already been taken! Thanks for the time taken to read my work, and I look forward to seeing you again in the future!
Cynthia Zirkwitz from Vancouver Island, Canada on August 24, 2014:
Wow, Jared, this is brilliant and I prophesy that this article will soon be much read and applied! I know that "The Daily Grind" has already been snagged up, so thank you for that! (I forgot where I saw it). I'm sharing and voting you up! All the best! (I'll be back to read your other hubs)
Josef B on August 04, 2014:
Wow what a wonderful list, thank you heaps for so many ideas!