Search engine optimization (SEO) has been around since the early days of the internet, but how exactly does it work? This article explains white hat SEO techniques that you can use to increase your website traffic and rank higher in search engines like Google, Bing, and Yahoo.
Search engine optimization (SEO) isn’t one-size-fits-all. While some methods have proven effective time and again, others have been banned by search engines, who are always changing their algorithms to cut down on spammy sites and unnatural results.
What are White Hat SEO Techniques?
White Hat SEO refers to practices that follow Google guidelines and aren’t going to get your site banned from their search engine results pages (SERPs).
White Hat SEO Techniques are the most ethical and honest ways to build your website’s traffic and rank in search engines. In fact, when done correctly, it’s possible to get high rankings without even spending any money on advertising!
The following list includes ten White Hat SEO techniques you can use to boost your website traffic and make money online faster by bringing more targeted visitors to your site via the organic search results
Mobile first is important for any website as it is Google's priority now days and if you want to rank high on search engine results page, then you should make sure your website is optimized for mobile devices like smartphones or tablets because most of us use those devices these days than desktop computers or laptops.
It’s worth mentioning that mobile first optimization doesn’t mean that you have to make your website look like it was built for a mobile device—it just means that the site should be optimized for mobile usage.
You can optimize your site for mobile with these simple steps:
- Make sure your content loads quickly on all types of browsers and devices
- Create a responsive design so that all users can access your website easily regardless of their device type
- Use scalable vector graphics (SVGs) instead of bitmap images wherever possible because they are flexible and scale well across different screen sizes while retaining sharpness and clarity without lossy compression artifacts
-Standardize clickable areas and buttons, and make typography easily readable.
Interesting Fact: Google handles almost 3.8 million searches per minute, and 60% of them are mobile as reported by SEO tribunal in 2019.
Google Update Regarding Mobile First
Google rolled out their mobile first update Mobilegeddon in March, 2015 and made it a ranking signal which forced all web masters to optimize their websites for mobile first.
Have a Well-Rounded Content Marketing Plan
When it comes to well-rounded content marketing plan. The first step is to look at the top pages on Google for the keywords you want to rank for. Look at how they're structured and what kind of content they include—and then do it better! This part of your SEO plan will give you insight into what works and what doesn't when it comes to attracting clicks from potential customers.
The next step in creating an effective content marketing plan is to assess your current content and determine if there are any gaps in what you're offering your visitors. Are there any questions you're not answering? Are there topics that aren't covered? If so, it's time to start writing!
Once you've analyzed those existing pages, use tools like Google Search Console (formerly known as Webmaster Tools) to find queries that have high impressions but low click through rates (CTRs). This will help identify low-hanging fruit that can be optimized quickly for a quick win!
Do Your Keyword Research
When people talk about keyword research, they often focus on finding high search volume keywords and then ranking for those keywords. But that's just one part of keyword research—and it's only half of the equation.
The first step in keyword research is to identify the intent of the keyword. In other words, what does someone searching for [keyword] want? What do they need or desire? You can't just look at traffic—you have to look at what someone wants from your brand when they search for a given term. If you're targeting keywords with tons of search volume but no customer intent behind them, what benefit would you get out of that? It's necessary to target keywords with customer intent so that when someone searches for a related term, they find your content instead of competitors
Free tools for Keyword research:
Google Keyword Planner
Keyword Surfer (Chrome Extension)
Paid tools for Keyword research:
Improve Your Page Experience
Page experience is one of the most important factors in White Hat SEO, and it's also one of the easiest to fix. There are four things that make up a good page experience:
1. Make sure your Core web vitals are up to snuff. This includes things like site speed, load time, and the number of page errors. You can use GT Metrix or Google Page Speed insight to check your CWV.
2. Make sure your site is Mobile-friendly—this means that it's optimized for smaller screens and can be easily viewed on phones and tablets. You can use Google Mobile Friendly test to check if your website is mobile friendly.
3. Make sure all of your pages have Secure (https) URLs if they contain sensitive information (like passwords).
4. Don't use Intrusive Interstitials—these are annoying pop-ups that prevent users from getting where they want to go on your site or lead them somewhere else entirely.
Google Update Regarding Page Experiences
Focus on User Experience (UX)
We all know that Google has always been focused on user experience, but have you ever thought why?
Well, if you're like me, you'll realize that it is because they want to provide the best experience for their users. And in turn, they are rewarded by having their websites rank well in the SERPs (Search Engine Results Pages).
It's not just about keywords or keyword density anymore; Google wants to know what intent is behind the query, and they have been using technologies like Rank Brain and BERT to do so.
Five factors you should take into account for Better User Experience (UX)
Pay Attention to On-Page Optimization
On page optimization is the one of the most important factors for White Hat SEO. Remember that on page SEO is no longer about keyword density anymore.
If you are wondering what that means for your website, it's simple: keywords still matter! But they don't matter as much when it comes to ranking on Google or Bing. Instead, you need to focus on creating content that speaks to your audience and gives them what they want in a way that makes sense for them.
Following is the list for Basic On-Page SEO:
- Robots.txt (Make sure Google's bot is not blocked)
- Sitemap (Make sure you have a sitemap, this help bots crawl through your website more efficiently and find out how many pages there are on your site, which further helps with indexing by search engines.)
- Optimized URL
- Optimized Title tags
- Optimized Meta Description
- Optimized Header Tags (h1, h2, h3 …)
- Images have Alt Texts
- Structured Mark ups
- Open-Graph Metas
- Internal and External links for user’s convenience
Claim Your Business Listing
If you're a local business, you should claim your listings on Google and Bing. These listings appear on search, maps, and shopping—and they're free!
It's easy to claim your business listing, but there are also a few things you should know.
First, you need to be sure that the information in your listings is correct (and up-to-date!). It's important because if people notice an error in your listing, they might assume it's because the company doesn't care about its customers.
Second, you should know that many people will search for businesses online before visiting them in person. This means that having a good online presence can lead directly to new customers for your business!
Third, having many good reviews will help build trust with customers who may not have heard of you before. If someone has read positive reviews about your company and decides to give it a try, they'll probably come back again if their experience was pleasant.
Link Building Supercharges All Other Efforts
Backlinks are still one of the top 3 factors that Google consider when ranking a website. Good relevant backlinks earned through quality content supercharges all other efforts!
This is because Google uses backlinks as a determining factor on whether or not they should rank your site higher in their search results. The more high-quality sites that link to yours, the more likely it will be that Google will rank your site higher in its search engine results pages (SERPs).
Doing PR and Getting Featured on News Sites
When you're running a business, you want to get the word out. You want to get people talking about what you do and how great it is. But how do you do that?
If you're like most businesses, you probably don't know where to start with PR. Luckily, we’re here to help you with that. Getting featured on news websites can be a huge boom for your business. It helps build trust with your audience, and that's something that Google values highly.
Sharing Your Content on Social Media Channels
When you share your content on social media platforms, it helps you build relationships with other people and increase awareness about your company/brand.
To start off, make sure that your content is optimized for mobile devices by using responsive design and you are using Open Graph Meta Tags.
Secondly, when sharing your content make sure that you're using hashtags in a natural way. It's fine if you're using one or two hashtags but make sure it doesn't look spammy or like you're trying too hard.
Finally, when posting on Facebook or Instagram, try to use an image that relates to what you're writing about but also something that's visually appealing as well as engaging enough so people want to click through and read more!
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
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