Serena is a digital nomad who writes about work, emotions, and self-improvement.
Want to give a great sales presentation but don’t know where to begin? The best bet is to learn from people that have been through it all and have succeeded. Check out these top 10 sales presentation tips that salespeople swear by:
1. Gather information first.
Before you start preparing your presentation, you want to understand your client and their company as much as possible. Make sure you know who you will be talking to, who the decision makers are, and a lot about the company’s history, accomplishments, and current projects.
2. Talk about change.
When you are preparing your presentation, remember to incorporate the idea of change into it. Bring up things that are bigger than what the company is doing and that show where the industry is headed. This will show that the solution that you are offering is something that the company you are presenting to will inevitably have to implement. Talking about how things are all changing will make them think of the way the world is headed and what they can do to keep up.
3. Refer to their pain points.
Giving a convincing sales presentation is not just about offering benefits, but offering solutions to the client’s problems. This is easy to do when you refer to some of the problems they may be facing. This mentally prepares the audience to want to solve the problem and may even make them more open to hearing a solution to it.
4. Keep the company’s values in mind.
Many companies have core values that are specific to them. Study them, and refer to them subtly during your presentation. This will make you more agreeable and your arguments much stronger. Other sources agree with this; in one of Salesforce’s articles about sales presentation tips, they suggest learning about what is important to the company before you present to them so your presentation is more on point.
5. Use data in your slides.
When appropriate, reference case studies, numbers, and any relevant data. This will make your presentation stronger, and with the visual component you will come off as more credible and knowledgeable about the topic.
6. Send materials before your presentation.
You may think that this gives away all the important pieces, but that isn’t necessarily true. If your potential client sees your slide deck and thinks it’s very interesting, they will want to converse with you more during your presentation even if they already know what it’s going to be about. At the very least, if they don’t read it beforehand, this will make you look more organized, prepared, and experienced.
7. Tell a story.
Sales presentations are a time to impress, and not a time to bore. Make yours interesting by telling a story. This helps the audience visualize what you are talking about and engage deeply into the presentation. Find a way to incorporate a story into your presentation and you will find the result to be much more dynamic and interesting than it started out to be.
8. Create a “wow” moment.
According to an article by Harvard Business Review on what it takes to give a great sales presentation, creating a “wow” moment can be a great tactic to use. They mention the time where Bill Gates opens a can of mosquitos during a presentation while he is talking about malaria. This unexpected act shocked and interested people, making his presentation that much more powerful and memorable. Think of Bill Gates when you are preparing and plan to do something slightly out of the box.
9. Rehearse, rehearse, and rehearse again.
Another good point made by HBR’s article was to rehearse enough, because that is simply what all great presenters do. No great speech was simply off the top of someone’s head. Every impactful presentation or speech was rehearsed many times over. Martin Luther King took years to practice his “I Have a Dream” speech, so you can take a couple hours to perfect your sales presentation if you also want to achieve greatness.
10. Ask questions.
Don’t forget to ask questions during and after your presentation. Read the audience’s expressions to look out for people who may look confused or unsure of what you are speaking. Don’t be afraid to take a pause and ask if something makes sense.
This content reflects the personal opinions of the author. It is accurate and true to the best of the author’s knowledge and should not be substituted for impartial fact or advice in legal, political, or personal matters.
© 2021 Serenity
Jason B Truth from United States of America on February 14, 2021:
Well written and right to the point. I give your article a thumbs-up. :-)
Peggy Woods from Houston, Texas on February 13, 2021:
You have made some good points about giving presentations before a crowd.
MG Singh emge from Singapore on February 13, 2021:
Good article and topic well covered
Umesh Chandra Bhatt from Kharghar, Navi Mumbai, India on February 12, 2021: