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10 Content Marketing Trends to Watch in 2022

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1. Video content

During the previous two years, video has emerged as the most popular and effective sort of online content. That will continue to be the case in 2022. Video will become much more crucial.

Because viewers' attention and time spans are shortening, getting to the point in less time is crucial. By keeping your video material concise yet informative, you not only respect your viewers' time but also assist them in making an informed decision in less time.

The utilisation of short-form material, such as TikTok and YouTube clips, might be the most significant video innovation in 2022.


2. Infographics and visuals

Because the human brain analyses pictures rapidly, well-designed visual content may increase interaction and help customers go faster through the buyer's journey.

Infographics, in particular, are a type of visual information that will grow in popularity and attract new customers. These visual representations of vital facts and knowledge are typically the preferred means of conveying information in a short amount of time.

A consumer may participate, receive knowledge, and grasp what you're offering by simply looking at an infographic. You reinforce the message and communication while also generating a compelling consumer experience by delivering aesthetically pleasing and helpful information.

3. Podcasts

Podcasts' popularity will continue to rise in 2022 and beyond.

They are becoming increasingly important as a means of transmitting information to listeners while they are engaged in other activities such as commuting or working out. Furthermore, more sponsored audio content is projected to appear on the scene and captivate listeners.

4. Augmented Reality (AR)

Creating a distinct and compelling content experience is what distinguishes firms today, and augmented reality is one approach for doing so in 2022. Videos on Facebook and other sites are already promising to immerse viewers in virtual 360-degree environments, providing a new way to preview works before purchasing.

As more companies enter the industry of providing the necessary tools and making them more accessible, such as Augmented Reality applications, more businesses will experiment and explore ways to use them to benefit their customers.

Astonishing your audience with new content experiences, such as those provided by AR, may establish a bond unlike any other and put you ahead of the competition in 2022.


5. Artificial Intelligence (AI) Technology

Integrating AI with human efforts can lead to enhanced marketing approaches, cost reductions, and improved consumer outcomes.

While AI has its own set of benefits and drawbacks, it is here to stay and is being utilised in innovative ways to improve marketing efforts, including content.

In 2022, AI will be used more often, including the development of optimised blog content and chatbots powered by AI.

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6. Repurposed content

Any content marketer understands the importance of repurposing as a component of a content strategy. The ability lies in the creation of a single piece of material that may subsequently be utilised for a number of purposes and aims. For example, a blog article may be written for SEO purposes but then changed into a short-form video series that can be aired on YouTube or IGTV. This suggests you're exceeding not simply your content marketing objectives, but also your social media objectives.

In 2022, the options for recycling content are projected to remain. Look for novel methods to repackage and re-share your material.

7. Live - Virtual hybrid events

The pandemic resulted in a quick transition away from in-person meetings and activities and toward a practically totally virtual world. In 2021, with the world striving to heal but remaining largely remote, virtual and hybrid events continue to reign supreme.

Companies are aware of this and are looking for ways to create a hybrid of virtual and real-world events to meet their consumers' needs.

In 2022, this trend will become a new reality, enabling both personal comfort and hybrid work situations. Virtual events, whether you're doing a webinar or maintaining a live social media stream, provide a new set of intriguing content marketing challenges. It will be vital to continue innovating based on lessons gained in 2020 and 2021, particularly given that this sector is currently more saturated than ever.


8. Personalisation

Personalized messages and information increase overall client engagement. Customers increasingly desire basic personalization and seek organisations that tailor their own buyer's journey.

As a result, in 2022, companies will enhance their personalisation efforts in their marketing strategy. Personalization entails more than merely addressing a customer by name. It appeals to people's tastes, desires, and requirements.

Personalization is a data-driven marketing approach that uses data, analytics, artificial intelligence, and automation to generate unique interactions with each customer. Marketers are examining their client profiles and adapting content to particular commodities, marketing channels, language, and other characteristics for each one.

9. Voice search optimised content

Voice search accounts for at least 20% of all searches and is growing.

This will result in a shift in content because how we speak is not always consistent with how we write. You should make an attempt to adapt your content to natural language search, which involves asking and answering questions. When writing in this manner, include complete, full-sentence requests. Titles and headers should include longtail keywords. To take advantage of "near me" searches, optimise the natural language of the sites or articles you rank for using these search terms.

10. Google Search snippets

SEO will continue to be an important component of digital marketing in 2022, but we are currently experiencing one of the most significant transformations in the SEO business in the last decade.

This content may appear in a number of locations, but the most desirable position is at the very top of the Google Search page, before the organic listings. It is highly valued since it is frequently the sole piece of information displayed to a searcher.

If you are the first in your industry, you will have a huge advantage over your competitors. So, expect to see more SEO firms offering this service in the near future, and stay updated on best practises for optimising your content.


Der Osten, B. V. (2021, December 14). Content Marketing Trends You’ll Want To Watch In 2022. Content Marketing Trends You’ll Want to Watch in 2022.

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