Updated date:

Delta Air Line Inc Analysis

Dominic Mutua has been online writer for ten years. He enthusiastically deliver quality work to help students achieve their academic dreams.


Delta Airlines is among the leading long operating airlines. The corporation began its activities in early 1924 as the crop dusting firm named Daland Dusters. In late 1928, the firm became Delta Airline service and started carrying its passengers overseas from Dallas to Mississippi. The firm is now categorized as the leading airline company in America regarding passengers enplaned and aircraft departures. It provides the major regular flights in the U.S. and transports the most significant number of travelers worldwide than other airlines. This paper offers an in-depth Delta Airline analysis, considering its strategic research and micro and macro business environment in which the firm operates (Delta Air Lines Inc., 2021). Comparative occasions can be found in the disastrous shocks from carrier disasters, the effect of Coronavirus on aircraft stocks. The report shows the COVID-19 impact in the carrier industry. The COVID-19 impact on aircraft communication and safety recommendations have also been discussed. The SWOT and PEST Analysis adds to earlier literature on calamities in the aircraft business.

Literature Review

Flight interruptions and their effect during COVID-19

According to Francis and Pegg (2020), given the slow open arrangement that air transport is influential for the COVID-19 transmission. Transporters started to carry out a broad scope of flight deferrals. Flight suspensions, at first, definitely affected the number of intercontinental flights and homegrown flights similarly. May 2020 is likely viewed as the period with the most un-number of trips in the new history of aviation (Francis & Pegg, 2020). Numerous aircraft started to re-open homegrown flights - principally because of introductory conquests in attacking the immediate pandemic rush and because of the beginning summer season in side of the equator. This impact can be noticed at an exceptionally outrageous level for Russia and China, where the small amount of dynamic homegrown flights comes to be the first value (Jebril, 2020). Comparable perceptions can be made which depends on air transport to empower development between the islands.

PEST Analysis

The majority of the aircraft throughout the planet are confronting genuine monetary put-off because of expanding working expenses and disintegrating benefits and edges, which is brought about by the worldwide pandemic circumstance (Jebril, 2020). This analysis is done to distinguish the elements that influence the worldwide carrier industry.

Political Factors - The COVID-19 event hugely affected the aircraft business. The vast majority of the administrations made more diligent limitations to stay away from the spread of COVID-19, and a few nations even changed the movement limitations every day dependent on the quantity of COVID-19 cases. Governments are worried about wellbeing as the first concern for their residents. Governments throughout the planet offered financial help to aircraft that are enlisted to work inside their airspace. In Europe, the airplanes that got government support are Air-France, Lufthansa carriers, and British Airways. Governments and related administrative associations kept on zeroing in on possibility and plan to set up the aircraft business to confront the Post-COVID-19 time. The legislatures additionally embraced a quick change to the guidelines on air administrations to help aircraft and air terminals (Shaw, 2021). Governments in relationships with different associations should collaborate to give a stable and disinfected climate for carrier travelers and representatives to conquer the pandemic emergency.

Economic Factors – Because of the movement limitations and boundary terminations, the aircraft business faces a monetary fiasco as the traveler number diminished. As to factors, aircraft are prescribed to cooperate with the legislatures and different associations to give solid, disinfected travel and related administrations. They are prescribed to lessen any pointless expenses and potentially change their design to outperform the misfortunes. Aircraft were permitted to change their objective objections, and a few carriers even changed to load trips for more benefit (Shaw, 2021). These freight flights fundamentally moved individual defensive hardware and other clinical-related things toward the beginning of the pandemic. Gradually, carriers began redeploying their airplane to convey gadgets, produce, attire, drugs, and even fish like salmon.

In April 2020, Delta aircrafts extended their freight trips between the U.S. and Asia to help the vehicle of clinical supplies. While the income from travelers heads out diminished out of 2020 because of the COVID-19 pandemic. Some little transporters are likewise discovering approaches to join forces with heritage transporters to endure the pandemic circumstance. Emirates Airlines planned its trips as tankers, notwithstanding its current vessels (Shaw, 2021). Finnair was the primary carrier to eliminate the economy-class seats from the lodge of A-330s to build the payload space.

Social Factors The affiliation between relatives, companions, neighbors, collaborators, and different partners is alluded to as a social relationship. The nature of this relationship is influenced by positive viewpoints like passionate help from others and negative angles like pressure and struggle (Shaw, 2021). Coronavirus pandemic diminished this social relationship because of movement limitations. Because of social separating and travel limitations, families and companions remained separated, which caused severe dissatisfaction. The majority of the nations attempted to lessen or even destroy contact between individuals out in the open places by carrying out time limits through guidelines (Shaw, 2021). However, these actions are proposed to shield individuals from the disease. They caused adverse consequences like an expansion in pressure, depression, and aggressive behavior at home among the entire populace.

The jobless condition left the staff in a circumstance that they could not meet their commitments. Their feeling incorporated all phases of anguish from shock, refusal, outrage, dealing, or far and away more terrible like ending it all. While social removing may fitly be implemented when required, the social part of human connections supports their bonds and backs the most powerless among them (Shaw, 2021).

Technological Factors – It is imperative to recognize the super spreaders and downstream contacts to control the spread of COVID-19 among everybody. The contact following innovation included Smartphone innovation with sensors, outside RFID and Bluetooth, video examination following, and access control. The video frameworks were discovered to be more fruitful for warm screening, video-based contact following, computerized facemask discovery, social removing investigation and problem area recognition, and inhabitance detecting and edge requirement (Shaw, 2021). Throughout the planet, carriers and air terminals attempted to get the most recent innovation set up to keep the airplane lodges, and air terminals cleaned and disinfected. A portion of the significant air terminals like Singapore Changi air terminal and London Heathrow Airport conveyed Robots to serve their clients rather than workers for everybody's security since Coronavirus turned into a pandemic.

Travelers utilizing the registration booths can handle the device using a cell phone to examine a code showed. The traveler would then register, accept their ticket, pick seats, and drop their sack without contacting the screen. To survey explorers' temperature, the staff of Doha International Airport wore warm screening caps, which utilized warm infrared imaging, artificial consciousness, and show (Shaw, 2021). Air terminals began to zero in on "biometrics, touchless travel and self-administration traveler registration, savvy bathrooms, air quality upgrades, keeping up with social removing prerequisites, authorizing cover wearing to forestall spread, and improved cleaning techniques (Shaw, 2021). Aircraft terminals must be proactive by zeroing in on new advancements and receiving functional changes to reestablish traveler certainty and reshape air travel and upgrade the capacities.

SWOT Analysis


Brand Appearance: Delta Airlines has set up a solid picture through its client administrations, worker fulfillment, dependable tasks, best H.R., CSR, and advancement (Shaw, 2021). It permitted the organization to work on its validity on the lookout.

Course and Destinations: Delta Airlines offers long courses of around 325 objections to its travelers from over 52 nations across the globe. The organization served indirectly 152 million travelers consistently before the pandemic of Coronavirus (Shaw, 2021). The joint endeavor with different aircraft permits the organization to offer 661 objections in more than 127 nations worldwide.

Partnerships: Delta Airlines has made unions and joint endeavors with numerous global aircraft like Vietnam Airlines, Korean Airlines, Aero-Mexico, Virgin Australia, KLM, China Airlines, Virgin Atlantic, Air-France, and others (Shaw, 2021). It has permitted the organization to extend its worldwide market and serve clients universally.

Massive Taskforce: According to a gauge, Delta Airlines has roughly more than 750 airplanes of Boeing and Airbus before the finish of 2020. The organization also has Boeing 767, 717, 757, and Airbus A330 (Shaw, 2021). Presently, the organization intends to purchase and utilize more seasoned airplanes under the venture of association.

Market Leader: Delta Airlines is one of the world's biggest aeronautics and aircraft industry carriers. This is because the organization has an enormous armada, high ability to serve clients, worldwide access, and impact, covering more courses and objections (Shaw, 2021). These components give Delta Airlines a market administrative role in the global market.

Brand Value: According to the assessment, the market capitalization of Delta Airlines in 2020 was 30.01 billion dollars. Notwithstanding, the organization positions at the situation of 500 Fortune Companies list.


Airbus A220 Issues: Delta Airlines utilizes countless Airbus A220s motors in its airplane, and they appear to have tech issues. For example, Swiss International Airlines grounded its whole A220s armada when one of the planes needed to make a crisis arrival while traveling to Geneva. Tech specialists say that the issue happened in A220s turbofans (Shaw, 2021). A220s motors present extreme security hazards. Presently, Delta Airlines should resolve these issues before raising another instance of Boeing 737 Max.

Reliance on North American Market: As we realize that Delta Airlines is a U.S. global organization, North America is the fundamental market of the organization. Indeed, a critical segment of the organization's income comes from the nearby market (Shaw, 2021). It may be highly unsafe to the carrier business due to political, prudent, and social issues on the lookout. The organization ought to grow its market by building centers in agricultural nations to decrease the danger factor.


Millennial Trends: The air voyaging pattern has been developing among twenty to thirty-year-olds, and it would keep on growing by 2035. Gen z would be prepared by 2025 and 2030 ahead (Shaw, 2021). Hence, Delta Airlines should dispatch various kinds of bundles and administrations to draw in the millennial market.

Online Media Marketing: Digital and web-based media advertising presents plenty of Delta Airlines' chances to build client commitment (Kaewrat & Janta, 2021). The criticism through commitment would give a profound knowledge into clients' decisions and inclinations with the goal that the aircraft would fulfill them better.

Airplane Maintenance: MRO is one of the divisions of Delta Airlines, where the aircraft has utilized over 9600 tech representatives in 51 fix and upkeep stations across the globe. As per a gauge, the organization has given support administration to more than 900 airplanes (Shaw, 2021). Presently, Delta Airlines ought to use these support tasks and offer administrations to different aircraft.


Expanding Cost: Research and improvement, fuel costs, raising pay rates of work, crude material, and other various expenses have raised the general consumption and operational expenditure of Delta Airlines (Shaw, 2021). The higher costs have made it hard for the organization to keep up with benefits.

Regulations: The aircraft business needs to confront the most elevated assessment guideline from different nations' transportation and flying specialists (Shaw, 2021). Alongside policies, Delta aircraft needs to pay substantial assessments to the public authority.

Competitors: American Airlines, United Airlines, Southwest Airlines, and British Airways are a portion of the top contenders of Delta Airlines in the aircraft business (Shaw, 2021). The aircraft organization is rivaling them as far as value, client care, unwavering quality, cost productivity, and airfare.

Pandemic: The pandemic of Coronavirus, air travel boycott, and overall lockdown lamentably affect Delta Airlines' business (Shaw, 2021). The aircraft organization's yearly income and total compensation have dropped, and it is a colossal misfortune to the organization.

Communication Practices and Recommendations

Delta furnishes its representatives worldwide with another computerized application to further develop correspondence, save time and convey more essential data to clients while settling the score more trips out on schedule (Shaw, 2021). Starting trial of flight brought about a 45 percent decline in the measure of time workers spent crossing the stream extension to converse with each other during pre-takeoff. The drop is ascribed to the stage's job clear, two-way messaging choices and the imbuement of introductory flight-related status changes that have given Delta individuals more noteworthy group consciousness of client affecting difficulties (Lim, Park & Ihm, 2021). Airline stewards and door specialists are ready to message one another about whether overhead receptacle space arrives at the limit or two individuals with a similar seat task.

In recent years, Delta has put resources into fostering a few exclusive advanced devices for representatives to convey the Delta contrast, including its instrument for entryway specialists to help clients in a hurry with seat changes, rebooking, and then some. The worldwide aircraft has restrained enormous information to arm its airline stewards with client knowledge through their gadgets to drive insightful client support (Lim, Park & Ihm, 2021).

Safety Recommendation

Delta is proceeding to quickly develop client requests with various vital changes to guarantee safe travel (Bandyopadhyay, Goyel & Dutta, 2020). Therefore, the transporter gives face veils to representatives and presents another framework-wide boarding measure to ensure clients travel.

  1. Providing face covers to workers following the CDC suggestion. Clients are urged to have masks to guarantee assurance while traveling.
  2. Maintaining distance for more secure travel: All flights follow distance rules to lessen clients' occasions to contact each other (Sri, 2020). The actions might be changed or expanded relying upon COVID-19 turns of events.
  3. Pre-loading up, as usual, incorporates the individuals who need additional time and help. During the primary boarding measure, clients will be welcome to board beginning from the back of the airplane.
  4. Customers are urged to assist with making space for one another. Those situated in Delta stay welcome to board anytime during the loading up measure regarding the necessity to give space to clients loading up.
  5. Working with clients when plans change.  Delta has postponed change  for trips and works straightforwardly with clients to alter itinerary items, utilizing associations with different carriers when required.
  6. To secure the wellbeing of every one of our clients and workers, any individual who realizes they have been presented to COVID-19 in the previous ten days may not travel (Sri, 2020). Delta agenda has been shown to somebody with COVID-19 during the last ten days (Albers & Rundshagen, 2020). Clients who have been wholly immunized for fourteen days may go whenever after openness as long as they are side-effect-free.


The flight business was not ready for the effect of COVID-19 and was one of the most exceedingly awful influenced enterprises across the globe. This exploration study researched the impact of the pandemic on the worldwide air traffic and income by the locale of air travel activity and what COVID-19 meant for the quantity of global and homegrown travelers in various course bunches across the world. To more readily comprehend the effect of COVID-19 on worldwide travel, a definite PEST analysis was finished. As the economy of the carrier business diminished radically, a large portion of the legislatures mediated and offered monetary help to the aircraft working in their air space.

The COVID-19 pandemic diminished the social relationship because of movement limitations and social removing. Concerning factors, governments attempted to recognize the super-spreaders of the infection through contact following while carriers and air terminals utilized the furthest down the line innovation to clean and disinfect the airplane and air terminals. This investigation recommends that the carrier business needs to think about the political, monetary, social, and innovative perspectives into thought and keep aircraft attempting to make its biological system as protected as could be expected. The legislatures should work as a team with different associations to give a stable and disinfected climate for aircraft travelers and representatives.

Aircraft ought to explicitly utilize information investigation innovation to guarantee monetary practicality. The more prominent utilization of information and computerized advancements should be a fundamental piece of the carrier business' recuperation and strength arranging. Directing flight request investigation by distinguishing the air course for reactivation, following the worldwide air travel and internet business methodology interest. This requires solid coordination, participation, and compelling correspondence between various information investigation groups, between every one of the divisions inside aircraft, and the partners of the aeronautics business. This is crucial to deal with the current extraordinary circumstance and set up the aircraft business for the Post-COVID-19 time.


Albers, S., & Rundshagen, V. (2020). European airlines′ strategic responses to the COVID-19 pandemic (January-may, 2020). Journal of Air Transport Management, 87, 101863. https://doi.org/10.1016/j.jairtraman.2020.101863

Bandyopadhyay, S. K., Goyel, V., & Dutta, S. (2020). Prediction of air flight cancellation during COVID-19 using deep learning methods. https://doi.org/10.14293/s2199-1006.1.sor-.ppb0tjs.v1

Delta Air Lines Inc. (2021). Corporate Philanthropy Report, 36(5), 8-9. https://doi.org/10.1002/cprt.30923

Francis, N. N., & Pegg, S. (2020). Socially distanced school-based nutrition program under COVID 19 in the rural Niger delta. The Extractive Industries and Society, 7(2), 576-579. https://doi.org/10.1016/j.exis.2020.04.007

Jebril, N. (2020). Predict the transmission of COVID-19 under the effect of air temperature and relative humidity over the year in Baghdad, Iraq. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3579718

Kaewrat, J., & Janta, R. (2021). Effect of COVID-19 prevention measures on air quality in Thailand. Aerosol and Air Quality Research, 21(3), 200344. https://doi.org/10.4209/aaqr.2020.06.0344

Lim, J., Ko, H., Park, J., & Ihm, J. (2021). The learning effect of online discussions: New active form of learning under COVID-19. https://doi.org/10.21203/rs.3.rs-382798/v1

Shaw, A. A. (2021, May 3). SWOT analysis of Delta Airlines. SWOT & PESTLE Analysis. https://swotandpestleanalysis.com/swot-analysis-of-delta-airlines/

Sri, K. B. (2020). The world under the pandemic situation: Novel coronavirus paralyzing world's activities. COVID-19 Pandemic update 2020, 128-133. https://doi.org/10.26524/royal.37.10

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2021 Professor Dominic Mutua


Professor Dominic Mutua (author) from UK on August 13, 2021:

Please find this useful article. For queries reach me through domytush9@gmail.com

Related Articles