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How UX Is Taking Over the Digital Industry

I am a ui/ux designer and like to write about topics related to this industry.

The UX industry has experienced unprecedented growth. It’s not difficult to understand why, either. UX designers are the kings and queens of making the UI more intuitive, easier to use and more aesthetically pleasing. In a world where design is king, this is a major requirement to make phenomenal experience.
User has always been a centre for every business. We may create, build, design & develop for a particular business but the wholesome centre of attraction is the USER. Companies that embrace user-centered design get smarter, grow faster and make more money, because they craft experiences that delight customers. According to UX statistics, organizations that make any effort to improve their UX see a conversion bump of up to 83% in their KPIs.

Essentially, UX designers take a holistic approach to creating a new product or service, focusing on how it will be used rather than how it will look. UX design considers every element that shapes the experience, how it feels to the user, and how easy it is for the user to accomplish the desired task.

But with so many options out there for what you can do when it comes to design, how do you know that UX is the right fit for you? Here are some reasons why it’s time to get on board with UX.


A well noted research
According to a reports, after a bad user experience, 88% of users are less likely to return to a website. That’s huge!! So, that says well that what's actually important to the users. Whether you're a multinational organization with an established presence or a startup building its first website, user experience should be an important factor in your design process. Good UX is essential to the success of your product and business, and research an essential part of that process. Understanding the end user by creating empathy through user research, understanding business goals by highlighting the value and use of each feature and technologies to use the best tools to create efficient & effective projects for end users.

Make your design user positive
We've talked about the importance of User Experience Design before, but we wanted to take a more hands-on approach to what exactly it means. User positive design is all about making your website or app as easy, smooth and enjoyable as possible for users.
User positive design means creating an intuitive and understandable interface that is also effective and relevant to the user's goals. The ultimate goal of UX design is to provide a seamless experience for users so they don't feel like they're using technology—they feel like they're living in the world you created.

The Role of UX Designer
When designing an interface, designers need to put themselves in the user's shoes and think about how they want to interact with something. The ability to understand user needs is critical for UX designers. UX and UI should be part of a successful design process as they serve different needs and desires, so understanding the importance of both is critical to designing the best end product for users.
While the UX designer may try to make it visually appealing in the process, the main goal is to ensure that the backbone of the product is designed for a pleasing user experience. It is important to note that while UX designers may strive for aesthetically pleasing work, their primary goal is to create the most user-friendly experience possible, not just beautify the product they are working on.

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So how does UX & UI that works together makes a big difference in terms of their individual presence. When a user uses a product or service, the user experience (UX) is what they have. User Interface (UI) design is the method used by designers to create user interfaces in programs or digital equipment with a focus on aesthetics. In general, UX refers to how things work, whereas UI refers to how they appear, which is a significant distinction. According to a report, it is said that better user interfaces can increase conversion rates by 200%, while better UX design can increase conversion rates by 400%.


UX is a broad term that could include any interaction a person has with a product or service, not simply digital interactions. While some people refer to user experience as customer experience, others choose to go even further and just call it experience design.Companies like Techved have taken big steps to bring the importance of UX design in front of general people.

Even though all of these terms describe UX, most people use the phrase user experience. The goal of UX is to provide an interface that makes it easy for users to accomplish their tasks. It also make sure users can navigate the interface easily, find what they need as quickly as possible and complete their tasks with efficiency. The game keeps changing as new and different improvements in terms of better user experience keep popping up. We can only wait and see how much user experience has progressed and how well the other companies has grasped the current requirement. Don't wait until it's too late, get on board with UX now!

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2022 Vishaka Harare

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