Brian is a versatile freelance writer, copywriter, journalist, and affiliate Marketer.
Are you rebranding your web design? Is the decision to update your website causing you sleepless nights? Are you a web design agency wishing to offer quality web design services?
If so, read on
According to Kinsta, there’s a massive growth of courses of web design online. Thus, many people are working on perfecting this art.
Unlike other experts, web designers need an extra shot to perfect their skills. Additionally, they need to master all the secrets aligning with their career.
Despite the fierce competition, you need to stand out. So, it would help if you worked with something other designers don’t have.
Still hesitant? Don’t worry; I’ll clear the doubts
What Is Web Design?
Web design is the art of crafting and organizing the different aspects of a website. This process makes it possible for the website to grab a fascinating appearance. Further, it ensures smooth functionality.
Experts combine different elements to create a satisfying user experience. They handle graphic design, content crafting, and interface designs.
Besides, they also sort search engine optimization and user experience designs.
9 Powerful Secrets to Creating Amazing Web designs
Creating captivating web designs doesn’t have to be troublesome. The following tips should do the trick.
1. Make Use of Psychology
Psychology argues that colors, fonts, and shapes influence human thinking. Therefore, when making different designs for websites, think of the user. Conduct research depending on the type of website you are handling. If possible, analyze the interests of the audience.
Consequently, that will help you understand the needs of your audience. Also, aim at arousing different emotions among the users.
Emotions have the power to influence people’s choices. Therefore, use psychological techniques to affect their actions.
2. Collaborate with Other Designers
Becoming a guru in website design doesn’t happen overnight. It’s a process full of twists, just like any other. What makes you great is the ability to work with others. Collaboration gives you a chance to grow.
Again it allows you to rectify your mistakes. Indeed, some of the most excellent experts work in teams. Thus, you can launch a web design company to help you accomplish more. Certainly, founding a company will allow you to combine your knowledge with other experts.
In the end, your designs will be outstanding.
3. Understand Your Audience
Different websites comprise different sets of audiences. Again, every audience has a specific problem. The problems that the audience has manifest in their queries. They help determine the search intent of your audience.
Aim at identifying the search intent of your audience. Once done, organize the website around the problem affecting the audience.
To do that, try offering an answer to their issues. As a result, your design will gain popularity since the website answers your client’s queries.
4. Determine What the Site Sells
Most websites sell something either directly or indirectly. Yet, a site doesn’t have to trade in physical commodities. It doesn’t have to practice E-Commerce to prove it sells something. Nonetheless, a website sells agendas of the owner.
For instance, if a website conducts affiliate marketing, that’s the owner’s plan. Hence, designers need to understand this fact.
Understanding the owner’s ambitions will help you choose the best design that fits what the site sells. But, there must be a relationship between the website design you choose and what the site sells.
5. Listen to Your Clients
Clients know what they want. Although, at times, they may not have a clear explanation about what they want. Listening to your clients allows you to look for a solution. The solution to their needs lies in their queries.
If a client urges you to change something, talk to them to know their reasons. Regardless of you being the designer, mistakes are inevitable.
Closely check the suggestions of the client. As you do that, accept your faults, and if the client is wrong, politely explain the issue.
Nevertheless, listening to your clients and accepting your mistake, if any, shows honesty. Moreover, it will give them a sense of trust in your services.
As a result, the designs you make will satisfy the requirements of the client. But, equally important, they will make your plans popular.
6. Optimize Speed of the Website
Did you know that speed is critical in web design? Yes, speed affects the usability of your site. Nobody wants to deal with a super slow website. Thus, it would help if you thought about the web speed.
Ensure that your site doesn’t take forever to load. Web speed affects how Google ranks your site. The greater the loading speed, the greater the traffic. Don’t let web speed mess your design; take action now!
7. Mind About Content Readability
Is the web content you provide easy to read? Readability is an essential factor in every written content. A website aims at providing answers to matters affecting clients.
So, the sole purpose of a website is to communicate with the audience. Websites communicate mainly through written content. Equally important, readability is what ensures effective communication.
Hence, there’s a need for you to ensure website content is easily understood. Moreover, you can do that by avoiding jargon when crafting content. Also, make use of short paragraphs and short sentences.
Hemingway Editor is a great tool to help gauge the readability of your content. The tool grades content into different categories. Precisely, easy-to-read content lies between the 4th and 6th grade.
8.Think About Mobile Responsiveness
Today, Google considers mobile responsiveness when ranking a website. Mobile responsiveness refers to the ability of a website to display correctly on small screen devices. That means all the elements should display as if on a desktop.
The images shouldn’t change their positions. Similarly, the website doesn’t have to malfunction on the mobile device. For this reason, design websites while taking mobile responsiveness into account.
9. Apply The Use of Images
Humans love images. Indeed, photos create a better experience by enhancing understanding. So, when designing a website, think about the use of images.
However, aim at using real human photographs instead of stock images. Although stock images are great in certain instances, they don’t work everywhere.
A website needs people to trust its services. In that case, the design has to use authentic images that build trust. Stock Images of human beings degrade the credibility of a website.
Stock photos have misled many companies because of the quality of the images. Yet, a website audience wants to see genuine people working with the company. Thus, use authentic images of people in your design to create a sense of trust.
Over to You
Web design doesn’t have to be stressful. Nevertheless, don’t worry about making your designs powerful. There’s no need to spend massive amounts to make your design stand out because this article tells it all!
As shown above, you need to implement secret strategies. Nevertheless, full implementation of the above will result in better performance. Not only that, web traffic, conversion rates, and user experience will drastically improve.
By all means, you won’t have to spend lots of effort in marketing your site. That’s because excellent designs will simplify the process. Good luck!
© 2021 Brian Gitonga