A keen digital marketer who loves helping small business grow their reach.
So whether you have just set up a dog grooming business or you are thinking about doing so - and you might be right in the mix of creating a business plan. Then you no doubt sat down and thought about what is the dog grooming advertising and marketing plan. How are you going to get hold of the clients to actually come into your business?
This is exactly what we are going to address in this post today to help you promote and give you some advertising ideas to help grow your doggy grooming business. So let’s get started, here are specifically six dog grooming advertising ideas that you can start to think about.
1. Start a Website
This is actually the number one aspect you can do. Why? With a good SEO (Search Engine Optimisation) plan in place, you can drive traffic to your website with people who are actively looking for your specific Dog Grooming business.
Think about what types of terms that people locate to you will be searching in search engines to try and find what they are looking for. What do you do to find a local Electrician or Mechanic for your car? You search something along the lines of “Service + City”.
That’s exactly what you can target your website around as well. Dog Grooming + Location. There are plenty of great guides out there to help you with this such as “Dog Walking Marketing - How to Market Your Dog Care Service”, sure it’s more aimed at dog walkers, but you can literally just swap out the ‘walking’ for ‘marketing’.
2. Start a Google My Business and Bing Places Profile
What else do you notice when you fire up a search engine to try and find a local service. You see a map of your area and a few businesses (often with star ratings) underneath. Go ahead and try yourself, search for “Dog Grooming + Your Area” and see how your competition pops up.
This is where a lot of leads are getting generated, so how can you tap into this source of leads as well? You need to create a profile on both Google as well as Bing. This can then with a bit of help of optimizing these profiles, knock off your competitors, and then you have suddenly got a solid stream of leads that are coming straight to your business.
You can also link it to your website, which can act as a means to help explain your services, your expertise, and ultimately why they should choose you as well.
3. Localised Social Media Marketing
Social media for the sake of social media, can be a bit of a waste of time. However, if you get super focused on who you’re targeting, it can mean a solid stream of leads entering your business.
So what should you do? It depends on the platform. Let’s take a look at Facebook, here you want to join local groups around an area that you offer your service. Make sure that you have a business profile and display the services you have prominently. The most important thing is that you interact with the community and add value.
Can you offer dog tips? Can you even do a certain offer for the community. The same goes with Instagram as well, localise your search and let people know that you’re offering your services in an organic way.
If you’re finding some but not a lot of success, you can take it to the next level and start with paid local advertising, see how it works. Work out the lifetime customer value, do people keep bringing their furry friends back to you? Then you can start to work out if the cost of acquiring that customer is worth it given the ad spend.
4. Encourage Word of Mouth
Now, if you ask any business owner, what’s their favorite form of marketing, nothing is better than word of mouth marketing. It’s free and it’s highly effective. So how can you encourage this further from your existing customers?
You can offer them a referral offer. You can literally say if you help me get some more customers or something along those lines, that they will treat them to a free dog grooming session, or some free snacks.
5. Network and Partnerships
In a similar strategy to the above, make sure to team up with other service providers around dogs. A particularly good one is dog walkers, as they are literally the same sort of clientele that you’re after.
Make sure to take them out to coffee, and explain the mutual benefits that you can both have. You refer them to clients, and they will refer you to clients as well. Make as many types of partnerships as you can and they will keep generating leads for you on an ongoing basis.
6. Produce Localised Content
Whether this is videos or content, you can try to produce content that the locals are seeing. So whether this is a news local website, you can try and come up with ideas to get press, so they write about you. A great way to achieve this is if you’re doing something for charity in an unusual way, or you’re sponsoring a cause that’s related to your business.
The objective here is for people to know who you are and furthermore actually want to work with you. It’s a good idea to take a look at a neighboring city, find a successful dog grooming company, then find another and another. Note down what it is about the business that makes them so successful, why are they so oversubscribed, then the more you detail that down, the more you can start to try and recreate that for your own business.
Hopefully, some of the ideas above have given you some inspiration and motivation to go ahead with your dog grooming business, and with that, you share some of your success and let others know how you have achieved it to inspire them. If you have any questions or any other ideas that you think we might have missed, we would love to hear from you in the comments section below.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 Carlyn Hayes